Becoming a Studio Partner

The Häfele Studio Partner programme is a worldwide initiative to join together a national network of independent Kitchen Studios, hand-selected based on their superb customer service, business excellence and growth. 

Hafele Ireland proud to announce that this programme will soon be coming to Ireland so read on for more information on becoming a studio partner.  If you think your business would be a great fit, get in touch today!

From fantastic discounts and exclusive offers to lead generation and prestigious events, there are many reasons to become a Häfele Studio Partner. Here’s 10 fantastic reasons to join the Studio Partner Programme:

10 Reasons to join us:

1. We guarantee you more profitability

With quality assured and over 22,000 products to choose from, you’re guaranteed to find the right product, at the right price point for your project. Our team of technical experts are on hand to help you find the best solution for your client’s budget – keeping your profits secure and your customers happy.

2. We provide competent expertise and advice

With over 90 years of experience, we’ve learned a thing or two about supplying the trade. We have a fantastic team of technical and product in-house, who are available to give free advice and product specification to you 5 days a week. As a Häfele Studio Partner, you’ll also have a local Häfele representative assigned to your business, who is fully trained to guide you through the product selection process and find you the best solution. 

3. We offer individual, bespoke service for your business

Your local Häfele representative offers you individual advice and support as a Häfele Studio Partner, and you will also benefit from additional support, such as full product training from our suppliers, such as Smeg, Grass or Vauth Sagel.

4. We offer you fantastic discounts and exclusive offers

As part of the Studio Partner network, you will receive your own pricing structure, ensuring you save money and increase your profitability. We also run exclusive offers for the network, including display discounts, introductory schemes and annual rebates.

5. Lead generation to your doorstep

Our consumer platform, Ideas for Living, is designed to drive potential customers to your doorstep. This is executed in a multitude of ways, be it our inspirational website, social media platforms, advertising, PR or events. We will always drive local consumers to your unique page on our website, allowing them to contact, find and visit you with ease. This is a unique service for Studio Partners, and as we offer you a protected area, you will be the sole beneficiary of all your local traffic – what’s not to love?

6. Complimentary Marketing support

Alongside the lead generation tools in place, you will also receive free marketing support from our in-house team of marketing experts. We understand that not every business has the time or resource to dedicate to constant marketing activity, so whether it is digital support, advertising artwork or press release templates you need, we are here to help you make the most of your business.

7. In-store merchandising free of charge

We have a fantastic range of point-of-sale, display and merchandising options for your showroom, which you will be given a generous amount to spend on. From oven mitts and aprons, to strut cards and signage – you will have access to the entire range to choose from.

8. Consumer literature you can trust

Our Ideas For Living Kitchens brochure , is designed to walk your customer through the kitchen design process, and act as an aid for your kitchen designers in their consultations. We understand that what goes inside a kitchen can be more difficult to sell, but often offers the best profit margins. Consumers are much more likely to have an idea on the style they like than the types of drawer runners they want. Our brochure makes this process straight-forward and enjoyable, and is un-priced, giving you the option to specify the products as part of your overall quote.

9. Prestigious Events to celebrate your success

Our annual Studio Partner Awards is an exclusive, prestigious awards event, that welcomes all our Studio Partners to celebrate their business success in the last 12 months, and recognises the businesses that have truly excelled.


10. Opportunity to partake in reward & incentive schemes

Running reward schemes and incentives is another way in which we ensure the Studio Partner Programme works as hard for you, as you do for us. Whether it’s a sales-based reward programme, or an incentivised prize business trip, we work hard to ensure that you feel recognised and valued as a Häfele Studio Partner.